I had the opportunity to work with the Marketing team at BU Wheelock to design their new graduate and professional programs viewbook. The team requested something energetic and fun yet polished – professional without being overly serious. I went for a confident use of color, pairing blues with BU Red, and mixed Plantin Bold Condesned with BU's primary font Whitney. Finally, I added subtle energy through angled corner details and layering.

Mockup images from user16289356 on Freepik